Liridon Korcaj

Liridon Korcaj University of Freiburg Institut für Psychologie - Allgemeine Psychologie Engelbergstraße 41 79085 Freiburg Tel.: +49 (0)761 203 9162 Fax: +49 (0)761 203 2490 E-mail: Liridon.Korcaj@psychologie.uni-freiburg.de Web: www.psychologie.uni-freiburg.de/willkommen10.html-en

Curriculum Vitae

Born in Germany, Dernbach, 1985

Studies:
Germany, Philipps-University of Marburg, Psychology

Practical and scientific experience

August 2010 – December 2010 Daimler, Customer Research Center
Conducting interviews, focus groups and test drives with Daimler customers in order to find out what to change or how to build next generation automobiles with conventional gas engines, fuel cells or batteries.

Practical and scientific experience

October 2009 – July 2010 Phlink e.V – Club/Society member in sustainability matters

Abstract of thesis

Acceptance of Small Scale Renewable Energy Systems

The promotion of decentralized electricity production will depend on the knowledge of purchase motives and barriers of the targeted population of German home owners. First, research will be focused on how these systems are being perceived in terms of advantages or disadvantages on different dimensions such as environmental, financial, social, autarchy and economic benefits. Based on the perception the effect of these dimensions on purchase intention will be abstracted. The aim will be to change the experience and/or the systems themselves in order to create a fit between the customers’ demands and the manufacturers products.